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Assets Valuation

Asset valuation is the process of determining the fair market or present value of assets, using book values, absolute valuation models like discounted cash flow analysis, option pricing models or comparables. Such assets include investments in marketable securities such as stocks, bonds and options; tangible assets like buildings and equipment; or intangible assets such as brands, patents and trademarks.

Asset valuation plays a key role in finance and often consists of both subjective and objective measurements. The value of a company's fixed assets which are also known as capital assets or property plant and equipment are straightforward to value, based on their book values and replacement costs.